SEO Audit Services That Reveal What’s Holding Your Website Back

If your website is not ranking, organic traffic is declining, or competitors are consistently appearing above you, the first step is understanding why. 360 Digital Growth provides professional SEO audit services designed to uncover technical, content, keyword, authority, and website-structure issues that may be limiting your organic search performance.

We do more than generate an automated report. Our SEO audits focus on identifying the issues that matter, explaining their impact, and creating a clear roadmap for improvement.

SEO problems are not always obvious.
Your website may look perfectly fine to visitors while search engines are dealing with:

• Indexing problems
• Weak keyword targeting
• Duplicate pages
• Poor internal linking
• Slow performance
• Missing content
• Incorrect canonical tags
• Low-quality backlinks
• Search intent mismatch
• Weak location signals
• Competitors with stronger topical authority

An SEO audit helps separate assumptions from actual problems.

Canada is made up of many different regional markets. Search competition in Toronto may look very different from Vancouver, Calgary, Ottawa, Edmonton, Halifax, or another city.
Your SEO strategy should reflect:

• Your industry
• Target provinces
• Target cities
• Customer search behavior
• Local competition
• Website authority
• Existing organic performance
• Business objectives

Instead of using one generic SEO formula, we build a strategy around the Canadian markets that matter most to your business.

An SEO audit can be valuable if:

• Your organic traffic has dropped
• Rankings are declining
• Your website is not generating leads
• Important pages are not indexed
• You recently redesigned your website
• You migrated to another platform or domain
• Your competitors outrank you
• Your SEO campaign has stopped growing
• You are planning a new SEO strategy
• You have never professionally audited your website

Even websites performing reasonably well can uncover new growth opportunities through a detailed audit.

We examine whether technical issues are preventing search engines from efficiently accessing and understanding your website.
Our review can include:

• Crawlability
• Indexation
• Robots.txt
• XML sitemap
• Canonical tags
• Redirects
• Broken links
• HTTPS
• Mobile usability
• Core Web Vitals
• Page speed
• JavaScript rendering
• Duplicate URLs
• Structured data

Technical issues are prioritized according to their potential impact rather than treated as equally important warnings.

Search Console provides valuable insight into how Google sees your website.
We review data including:

• Total clicks
• Impressions
• Average CTR
• Average position
• Top queries
• Top pages
• Ranking declines
• Impression losses
• Indexation
• Sitemap status
• Core Web Vitals
• Manual actions
• Security warnings

This helps us identify whether your problem is primarily related to rankings, visibility, click-through rate, indexing, or specific pages.

A website can have good content and still perform poorly if it is targeting the wrong keywords.
We review:

• Existing keyword rankings
• Primary keyword targeting
• Secondary keywords
• Search intent
• Keyword cannibalization
• Missing keyword opportunities
• Location keywords
• Commercial keywords
• Informational keywords

We also identify pages that may be competing against each other for the same search terms.

Every important page should clearly communicate its topic to users and search engines.
Our on-page review can include:

• SEO titles
• Meta descriptions /li>
• H1 headings
• H2/H3 structure
• URL structure
• Keyword placement
• Content relevance
• Calls to action
• Image alt text
• Internal links
• External links

We look for optimization opportunities without relying on keyword stuffing.

Publishing more content does not automatically improve SEO.
We evaluate whether your content is:

• Relevant to search intent
• Useful to potential customers
• Unique
• Comprehensive enough
• Updated
• Properly structured
• Internally linked
• Supporting your commercial pages

We may identify content that should be:

• Improved
• Expanded
• Consolidated
• Comprehensive enough
• Updated
• Redirected
• Removed

The goal is to build a stronger website, not simply a larger one.

Your competitors may be attracting search traffic from topics your website does not cover.
We identify opportunities such as:

• Missing service pages
• Missing sub-service pages
• Industry pages
• Location pages
• FAQs
• Comparison content
• Buying guides
• Educational articles
• Long-tail keywords

These gaps can become part of your future content roadmap.

Search engines need a clear understanding of how your website is organized. We review:

• Main navigation
• Service hierarchy
• Category structure
• Page depth
• Breadcrumbs
• Internal linking
• Orphan pages
• Important landing pages

For example, an SEO service structure could look like:
SEO Services

• Local SEO
• Technical SEO
• Ecommerce SEO
• SEO Audit

This is much clearer than placing every SEO topic on one page.

Internal links help users and search engines discover related pages. We identify:

• Pages with too few internal links
• Orphan pages
• Weak anchor text
• Broken internal links
• Important pages buried deep in the site
• Missed contextual-link opportunities

A strong internal linking strategy can improve both website usability and topical relationships.

Backlinks can strengthen website authority, but not every link is valuable.
Our backlink analysis can review:

• Referring domains
• Link quality
• Relevant links
• Lost links
• Broken backlinks
• Anchor text patterns
• Competitor backlinks
• Potentially suspicious links

We focus on understanding your backlink profile and identifying realistic authority-building opportunities.

Your website should not be evaluated in isolation. We analyze businesses already ranking for your target searches.
Competitor analysis may include:

• Ranking keywords
• Organic traffic opportunities
• Service pages
• Content depth /li>
• Backlinks
• Internal linking
• Website structure t
• Location targeting
• SERP features

This helps us understand what Google is currently rewarding in your market.

For businesses targeting specific locations, we also review local search signals.
This can include:

• Google Business Profile
• Business name
• Address
• Phone number
• NAP consistency
• Local pages
• Service areas
• Reviews
• Local citations
• Google Maps visibility
• Local keywords

Conflicting location information can weaken both user trust and local SEO signals.

Ecommerce websites often have unique SEO challenges.
Our ecommerce audit can evaluate:

• Local SEO
• Product indexing
• Product descriptions
• Category pages
• Product variants
• Faceted navigation
• Filters
• Canonical tags
• Out-of-stock pages
• Structured data
• Internal linking
• Page speed
• Duplicate URLs

We can audit Shopify, WooCommerce, and custom ecommerce websites.

Your website needs to work well for real users, not only search engines.
We review factors such as:

• Mobile responsiveness /li>
• Navigation
• Readability
• Button placement
• Layout stability
• Loading speed
• Core Web Vitals
• Intrusive elements

SEO and user experience often affect each other.

More traffic only matters if the website can turn visitors into enquiries or customers.
As part of the audit, we can also identify issues related to:

• Calls to action
• Forms
• Phone visibility /li>
• Trust signals
• Testimonials
• Service messaging
• Landing page clarity
• User journey

This helps connect SEO performance with actual business outcomes.

If your organic traffic suddenly or gradually declines, we investigate possible causes.
We analyze:

• Keywords losing positions
• Pages losing impressions
• Competitor gains
• Content changes
• Website changes
• Indexation issues
• Technical errors
• Lost backlinks
• Search intent changes
• Technical errors
• Seasonal patterns

Instead of assuming there was an algorithm penalty, we examine the data first.

Website redesigns can create SEO problems when URLs, content, internal links, or redirects are changed incorrectly.
We review:

• Old and new URLs
• 301 redirects
• Missing pages a
• Metadata
• Canonicals
• Internal links
• Sitemaps
• Indexation
• Lost content
• Organic performance

An audit after migration or redesign can help identify problems before they result in long-term traffic losses.

1. Website Discovery: We understand your website, services, target market, and SEO goals.

2. Website Crawl: We analyze your website's technical structure and important URLs.

3. Search Performance Analysis: We review available Search Console and analytics data to understand current performance.

4. Keyword & Content Review: We analyze how well your pages align with target keywords and search intent.

5. Competitor Research: We compare your website with competitors currently performing well.

6. Issue Prioritization: We separate high-impact issues from low-priority warnings.

7. SEO Action Plan: We provide clear recommendations explaining what should be fixed and why.

8. Implementation Support: Where required, our team can help implement the recommended improvements.

Depending on your website and audit scope, your recommendations can include:

• Technical SEO findings
• On-page SEO issues
• Keyword opportunities
• Content recommendations
• Competitor insights
• Internal linking opportunities
• Indexation issues
• Backlink findings
• Local SEO recommendations
• Prioritized action items

Most importantly, you receive a roadmap that answers.

• What is wrong?
• What should be fixed first?
• What can improve later?
• Where are the growth opportunities?

Anyone can run a website through an automated SEO tool. The difficult part is understanding what the data actually means.

A website may show hundreds of warnings while only a small number of issues are significantly affecting organic performance. Our approach focuses on:

• Business impact
• Search performance
• User experience
• Technical accuracy
• Search intent
• Competition
• Practical implementation
• Conversion optimization

We help turn SEO data into an actionable growth strategy.

360 Digital Growth provides SEO audit services for businesses targeting customers throughout the United States and Canada.
We can audit:

• Local business websites
• Service companies
• Ecommerce stores
• WordPress websites
• Shopify stores
• Professional service websites
• Multi-location businesses
• Corporate websites
• Lead-generation websites

Every audit is based on the website's actual goals and market.

Don't continue investing in SEO without understanding the condition of your website.

A professional SEO audit can reveal technical problems, content gaps, ranking opportunities, and structural weaknesses that may otherwise remain hidden.

Let 360 Digital Growth identify what is holding your website back and create a clear plan for improving organic visibility.